EngagePlus™ Marketing Automation Services

EngagePlus is OMI’s comprehensive marketing automation service designed to help organizations communicate more effectively, operate more efficiently, and scale engagement across digital channels. We combine strategy, technology, and execution to build automated marketing ecosystems that are intelligent, compliant, and purpose-driven.

Built for organizations that need more than one-off campaigns, EngagePlus focuses on long-term systems—connecting data, platforms, and messaging to create consistent, personalized experiences across the customer or constituent lifecycle.

What We Do

We design, implement, and optimize marketing automation solutions that support growth, retention, and operational clarity. Our work spans both strategy and execution, ensuring your automation investments deliver measurable results.

Core Services

Email Marketing Automation

• Lifecycle and journey-based email programs

• Campaign design, build, and deployment

• Template development and brand alignment

• Deliverability, compliance, and performance optimization

SMS & Multichannel Messaging

• SMS campaign strategy and implementation

• Opt-in, opt-out, and compliance management

• Coordinated email + SMS journeys

• Transactional and engagement-based messaging

AI-Enabled Marketing

• AI-assisted personalization and segmentation

• Predictive engagement and send-time optimization

• Content and workflow intelligence integration

• Responsible AI design aligned with business goals

Systems & Data Integration

• CRM, CDP, and marketing platform integrations

• Data mapping, syncing, and normalization

• API-based integrations across marketing tools

• Automation workflows across disconnected systems

Platforms & Technology

EngagePlus supports leading marketing and communications platforms, including enterprise and mid-market solutions. We work within your existing technology stack or help you evaluate and implement the right tools for your needs.

Built for Scale & Sustainability

Our approach prioritizes:

• Clean data and reliable integrations

• Scalable automation frameworks

• Clear governance and compliance standards

• Documentation and knowledge transfer

Whether supporting a growing organization or modernizing a complex marketing environment, EngagePlus delivers automation that is intentional, adaptable, and built to last.

Who EngagePlus Is For

• Mission-driven organizations and nonprofits

• Corporate marketing and communications teams

• Growing businesses seeking operational efficiency

• Organizations managing multiple systems and channels

EngagePlus turns fragmented marketing efforts into connected, intelligent engagement systems—so your team can focus on strategy, storytelling, and impact.